Women compete to experience the ultra-competitive
male-dominated world of motorsports.

The reality show "Screen to Speed" will take participants and viewers on a real-life journey to discover the hidden female talent in motorsports.

Esport growth

One third of the world population identify as a gamer. Half of that (1.4 billion people) are female, with 261 million gamers in North America.

F1 Drive to Survive Netflix

Drive to Survive, on Netflix, proved the world is hungry for behind-the-scenes racing. F1 fans grew 58% in the US, with 74% of new F1 fans attributing their fandom, at least in part, to Drive to Survive.

Diversity, Equity, Inclusion and Accessibility

While everyone else is talking about this topic, we will take action.

How

SIM racing is a safe and cost effective way to get involved with motorsports and develop your talent before moving into the real race car.

Who

Any female interested in the opportunity to experience driving and competing in a racing environment.; removing the barriers of gender, location, finance, race/ethnicity, and exposure.

Why

An exciting and entertaining way to promote the participation of women in motorsports. In a world with only 2.3% of women represented in motorsports but over 50% of the population are female, we are finally ready to embrace the opportunity to be witnesses to strong women knocking down barriers.

SIM RACING INDUSTRY STATS

$2 Billion value in 2022
+117% live sim racing viewership on Twitch and YouTube Live
8x more online subscriptions for Sim racing Platforms
28% more players on PC platforms in 2022

SIM RACING TARGET AUDIENCE

Young Audience: Average age of 26 (between 18 to 34)
Socially Active: inviting friends to play online
Upper middle class Individuals, more educated and higher purchasing power than average digital users
A difficult target group to reach using other traditional media tools
Digital savvies and health oriented professional gamers (250 to 300 burnt calories an hour on the Sim)

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In the US, Esports gained more audience in 2021 than all professional championships, except NFL.

Show Flow

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Registration includes the Init digital license that requires identity verification to play and comes with the following perks:

Safe & Fair Gaming Environment
Discounts on Partner Products
Discount on Race Car Driving Experiences
and much more ...

We care about a fair and safe gaming environment. INIT Digital License helps deter cheating and bullying.

WAYS TO VIEW

Twitch

61,888,903 hours

viewed daily

Live streaming events

8.06 million hours of gaming

watched live stream in Q1 2022

Youtube

ESTV

29.6 Million monthly

Unique Viewers

HOW
WE
ENGAGE

Opportunity to win

A trip to the filming of the grand finale
VIP Passes to KellyMoss IMSA Race with full hospitality
AMA (ask me anything) with Professional Female Racer
Signed T-shirts
Posters
Gaming equipment
Racing Simulator

POTENTIAL
REACH

Motosports

2022

$6 billion revenue
1.5 billion fans

Esports

2022

$2 billion revenue
646 million monthly viewers (Twitch, Youtube and TV)

MARKETING STRATEGY

COMMUNICATION

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Our Team

Stefy Bau

CEO of INIT Esports

With 20+ years of experience in the motorsports and bicycle industry worldwide, she co-founded Init Esports with the goal of bringing more diversity and inclusion in motorsports using sim racing esports.

Victoria Thomas

Kelly Moss Road & Race

One of two women in US history to own & run a full series professional racing team. With a passion for raising both awareness and opportunities for women in motorsports,.

Amanda Busick

Event Host

Motorsports Presenter - Top End/Pit

Lane Reporter

Fox Sports / NHRA / GT World

Challenge / FIA Formule / Motortren

Sabre Cook

Driver Coach

Professional Racecar Driver,

US Representative in Formula 3 W Series 2021 & 2020,

2018 US Global final winner of

the Infiniti Engineering Academy